OWAC = Original Words And Concept, because we have not come up with the messages that are exposed on the T-Shirts, since they are “original” and are a “concept” of Jesus Christ himself.
In today’s fashion market for T-shirts, we may be accustomed of seeing T-shirts with messages that are aggressive and particularly negative. These may come with the intention to give the world a bold statement of social dissent. However, we understand that the prospect to change the world must start from within, that is, in changing the heart of man.
Here is where OWAC T-shirts comes in: offering T-shirts with a positive and revolutionary message that illustrates Words that will never pass away. They are indeed revolutionary because young people are not accustomed and exposed to them as generations before.